The repetition of Carleton, campus, students, and college can be seen to have increased in usage. It is a possible conclusion that it was to create a sense of “all in one” community. Creating a unified Identity can be beneficial when recruiting students because they will feel a sense of comfort in the community opportunity and could increase the chances of more applications. In addition, the main page started to talk more about events, give dates and organize the website to hold the most valuable and useful information for students, to be easily accessed.
